Google Offers 6 Tips To Improve Ecommerce Search Results

Google just released a new video with 6 suggestions for how to qualify e-commerce websites for enhanced search result displays.

Google just released a new video with 6 Tips for how to qualify e-commerce websites for enhanced search result displays.

6 Tips To Improve Ecommerce Search Results

Three crucial components that make e-commerce product pages stand out were first highlighted in the video:

  • Visitors can better comprehend products by using images.
  • Star ratings foster confidence.
  • Pricing and inventory options aid customers in selecting a seller.

To qualify for improved listings, some of those components need product structured data, while others need Google's Merchant Center Feed.

1. Title Tags

Kent talks about title links, which are links produced by web page title tags and displayed in search engine results pages (SERPs).

According to him, if the title element doesn't sufficiently convey the topic of the webpage, Google will rewrite it using the header at the top of the page or even the anchor text from links pointing to the webpage.

He also suggests being extra cautious when using automatically generated product title tags to make sure there are no duplicates or missing details.

Because there is a delay between when the title tag is updated and when Google eventually displays the revised title link in the SERPs, Alan advises against utilizing dynamically produced title tags to add availability or price info to the title tag. The details could already be out of date at this point.

To confirm how the title tags might seem when presented in the search results, he advises utilizing the Google site: search.

2. Embedding High Definition Pictures

High-quality photos are important for the user experience since they influence how potential customers view a product.

What Alan Kent said:

He advises performing a site assessment to identify any low-quality photographs and replacing them with better images.

Kent also suggested looking at the metadata for the Max Image Preview because it instructs Google on how to display those images in the SERPs.

Last but not least, he promotes the use of product structured data to assist Google in selecting the appropriate photos to display in the search results.

Many companies think about things like photos in terms of how they could improve the search results positioning for their website.

However, it's more beneficial to think about product graphics in terms of how they influence people's decisions to buy a product.

In other words, if a product's size is an issue, it could be helpful to compare it to a common object that is around the same size.

Showing how apparel appears on a model, what furniture might seem like in a space, or how a fence might look appealing in a yard can all be helpful.

3. Distribute Rich Product Data

Structured data improves Google's comprehension of webpages and qualifies them for rich results, or what he called "special presentation treatments" in the search results.

The following are components that must be present in product structured data:

  • Ratings
  • Availability
  • Price
  • Product Title
  • Images
  • Description

The mandatory and optional characteristics are listed in Google's product structured data rules. Because Google's standards for structured data are continually changing, it is possible for a product page to lose its enhanced placement in the search results if the structured data is no longer compliant.

Use the Rich Results Test Tool to check if there are any structured data issues after using the Search Console URL Indexing tool to see if the page is indexed.

4. Data on Share Price Drop

A customized price drop presentation in the search results may draw attention to the product page if pricing information is shared with Google.

It's not certain that a special price decrease presentation will show up in the search results.

You must include the Offer property in the product structured data that is a specific price point and not a price range in order to qualify a page for price drop rich results.

5. List the Products You Offer

This tip suggests combining Google Merchant Center feed and product structured data with precise product identifiers, such as GTIN identifiers.

By heeding this guidance, a product may be qualified for listings in places like the product carousels.

6. Establish a Business Profile

Finally, Kent advises setting up a Google Business Profile if the company has a physical location.

"The Google Business Profile Manager can be used to accomplish this."

By implementing this advice, a website becomes qualified for a special listing next to the search results.

Only companies having a physical storefront or a covered service area can use this sort of listing.


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