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How to outperform your rivals by relying solely on SERPs

Looking for a simple way to defeat your rivals without adding yet another marketing instrument to your arsenal? Learn how to use SEO's SERP APIs.


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How to outperform your rivals by relying solely on SERPs


Looking for a simple way to defeat your rivals without adding yet another marketing instrument to your arsenal?


You can find the solutions to how your rivals are outperforming you for nothing.


When and how?



What Is A SERP And How Can It Help Me Outperform My Rivals?

The outcomes of any search on search engines like Google, Bing, and others are displayed on search engine results in pages, or SERPs.


The data found within each individual SERP result is known as SERP data.


This information is openly available on the web and can help you strengthen and advance your position in international search results.


You may obtain SERP data from both paid and organic search results, giving you a complete insight into what your rivals are doing.


SERPs can be used for:


  • Expose content gaps.
  • Recognize how content fares in various geographic areas.
  • Uncover hidden trends.


But how can you quickly find this knowledge to enhance your content?


Have a SERP scraper automatically collect it.


Get the information right away so that you can develop your SEO strategy more quickly.



Simple SERP Scrapers for Free Competitor Information Collection

SERP data from several search engines can be quickly and automatically collected using SERP scrapers, or SERP AIs.


In conclusion, there is a lot of valuable information to gather because of the various elements that influence a SERP, such as location, search history, and device.


It is still challenging to acquire manual SERP data due to these ever-increasing elements.


SERP scrapers eliminate the need for manual labor.


As an alternative, these SERP AIs enable you to automate the data collection process by pulling web data from a myriad of sources simultaneously, in real-time, in order to acquire massive amounts of data.


As the size of the work grows, you consequently gain more visibility into competition research, which ultimately saves time.



SERP scrapers: Automate competitor research and free up bandwidth

Companies are using public online data collecting infrastructures to run their SERP scrapers in order to fully automate SERP data collection.


Automation of SERP scraping can assist you in:


  • Find out right away which SERP content is effective for your rivals.
  • Users have asked Geotarget to explain various targeting strategies.
  • Recognize SERP purpose from all perspectives, including how a product satisfies users' demands.
  • Unlock content by removing barriers that prevent search engine bots from accessing it, such as CAPTCHAs.



How to Install a SERP Scraper

Some businesses build their own SERP scrapers from the ground up, but this might take time.


Fortunately, there are other, quicker choices.



1. Utilize SERP APIs

To acquire online data from the result pages, many web data vendors offer SERP APIs that require little to no coding knowledge.


These tools automatically gather information from the result pages and are specifically made to target all the main search engines.


It's time to configure the AI and start gaining access to free competitor data once you've selected your SERP scraper.



2. Make Your Research Parameters Suitable

You can specify the various search request parameters using the SERP API dashboard in accordance with your process and information requirements.


For your scrape, you can select particular parameters like:


  • Device used.
  • Search filters.
  • Safe mode SERPs.
  • Geo-targeting.
  • Language used.



3. Boost SERP Access

Some SERP AI products feature unblocking technology to help your scraper search like a real human, similar to data collection infrastructure.


To assist you in getting the complete competitor breakdown, your scraper should be able to get past CAPTCHA security measures.



4. Establish Automatic Algorithm Updates

The SERP API you select should be able to update when the search engines modify the results page.


This is especially useful because SERPs' structure and algorithms are constantly changing and new features are being introduced to these pages more and more regularly.


Your scraper will either return erroneous data or be unable to read the page and deliver the requested data if it is out of date.



What to Watch Out For When Building Your Own SERP Scraper

If you were to build a scraper from scratch, you would have to manually update the code on a regular basis to make sure it matched the website's structure.


You won't have to worry about this process if you use a SERP API created by a web data supplier.


In order to maintain reliable and uninterrupted real-time data collecting, providers frequently keep an eye on changes to all of the major search engines and update the scraper accordingly.



A Simple Example Of How To Gather SERP Data Using A SERP Scraper

Imagine you wanted to get information from the public web about a hotel, such as rates, rooms available, ratings, and more.



How to Perform Manual Hotel Competitor SERP Research

Google Search and Google Travel are excellent resources to leverage if you were to manually investigate this SERP in order to find unpaid research and data.


  • Google Search the name of the hotel.
  • The knowledge graph that is produced highlights the initial information, including reviews, particular arrival and departure dates, and the number of guests.
  • To determine what competitive bundles you can provide to compete, compare prices.
  • Discover booking popularity to support your own marketing and sales efforts.
  • Deepen your manual exploration and find more data.


From this point, you can start developing your plan, which will provide you with more opportunities to personally explore more possibilities and data points.



How to Automatically Conduct Hotel Competitor SERP Research

You may complete all of it automatically using SERP API.


  • SERP APIs carry out Steps 1 through 5 and add other parameters to collect more pricing combinations, such as price comparisons, dates, guest ages, whether free cancellation is offered, and more.


You no longer have to conduct competitor research so you can begin developing your new strategy.



Easy Way: Have Us Scrape Your SERPs

Fundamentally, SERP data today gives digital marketers the foundation and guidance they need to raise their positions in search engines all around the world. This necessitates the use of a significant amount of public web data.


The manual procedure this work originally involved has been greatly enhanced by the use of SERP scrapers created by web data providers to automate the web scraping process and get correct results from the web in real-time.


Overall, gathering massive amounts of SERP data is now much easier than it was even a few years ago thanks to web data providers, and businesses can simply sit back, relax, and wait for the data to come in, which ultimately saves time and effort and allows them to concentrate on what really matters: the insights.




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