9 elements to improve on an e-commerce website to increase sales

Want to increase sales at your online store? Here are 9 things to think about in order to improve the client experience from beginning to end.

tips to improve on an e-commerce website to increase sales

It can be challenging to determine where to focus, what to change, and how an optimized site should operate when your eCommerce sales need a boost.

Here are nine actions to take right away that will definitely increase sales:

1. Useful Application Of The Obtrusive (And Frequently Annoying) "Pop-Up"

Many websites, both eCommerce and non-eCommerce, will present you with a pop-up as soon as you get on their page.

Others are purely promotional, while others, like privacy compliance, are obligatory.

As long as you go by the fundamental rules of common sense, pop-ups can function pretty effectively:

  • Even if you have a dedicated mobile app for purchasing, you don't necessarily need to ask each visitor to your website to download it right away.

  • Never nudge someone into doing a survey as soon as they land on the page. Wait until they finish their transaction or leave without buying anything.

  • Make the opt-in email valuable to the visitor if you want to gather it. Give them a reward for a quick purchase that will satisfy them almost instantly.

  • Make sure you avoid using pop-ups that can harm your computer. Here is a recent article from the Medoworkers that discusses pop-ups in more detail.

2. Site Search Alertness

When a user enters a site search query, they are clearly expressing their desires to you.

Be sure to pay attention and respond appropriately.

Here are some fundamentals to follow to make sure your site's search function is beneficial to your visitors.

  • So that you are aware of the most common searches, regularly review the questions.

  • Try out the search suggestions and ensuing results page using the most popular queries (especially when a new product is added to the shop).

  • Make merchandising, advertising, and product decisions using the information from the search queries. Always keep in mind that your visitors are telling you exactly what they want, so give it to them and make money.

  • Here is a summary of a recent Medoworkers webinar for a more thorough examination of onsite search (along with an option to watch a replay).

3. Relevance of Cross-Sell

This one is significant but frequently disregarded.

There is no simpler approach to boosting your AOV (average order value) than by making a pertinent suggestion that results in an impulsive addition to a scheduled buy.

Throughout the purchasing process, these will be shown in some of the following ways:

  • Related items.
  • Items that go well with this.
  • People also viewed.
  • Recommended for you.
  • Customers also bought.
  • You may also like it.

4.  Website Speed

It should go without saying that speedy websites are good. The website speed is terrible.

Make sure any apps you use aren't slowing down the site if you're using a hosted platform for your e-commerce shop (like Shopify or BigCommerce), and always check to make sure your image sizes aren't debilitating load times.

Your hosting package will have a significant impact on the overall speed of your site if you're using a non-hosted platform (like Magento or Woo-Commerce, for example).

Make sure you have the appropriate information, planning, and resources to ensure that the site loads as quickly as possible.

5. Page listing products

Your ability to engage clients on the product listing page could be the difference between them adding an item to their shopping basket or leaving your website altogether.

Among the most important things to think about are:

Available Options And The Default Sort

  • Does the listing page have the newest-to-oldest order?
  • leading sellers? lowest cost?
  • most significant featured products? Trending?

Consider which default setting makes the most sense for the user and how else visitors might choose to categorize your product choices.

Filtering Order

It all comes down to making sure you have the right product attributes for buyers to choose from.

Size, color, style, price, rating, release date, compatibility, etc. are some examples of this.

Depending on what you're selling, you'll need different qualities, but be sure to consider how people would perceive your product.

Data from site searches and keyword analysis can aid in this situation.

Timelines for Delivery & Availability

It's important right now.

Availability frequently has a bigger impact than the price in the modern era of supply chain problems and limited product supply.

Your chances of making the sale just got better if you have it in stock and ready to go.

Make sure your e-commerce store is configured such that customers can view stock availability and delivery estimates prior to making a purchase.

6. Product Detail Page

What details may your buyer utilize to decide whether a product is the best choice or not?

Make a list, then start carrying it out.

Here are some tips to help you optimize your product detail page.

  • A/R experience.
  • Inventory, stock status, or delivery timeframe.
  • Moderated reviews.
  • Detailed specifications.
  • Q & A.
  • Use Case scenarios.
  • Images from every angle of the product.
  • Video overview.

  • Ability to zoom into an image.

The main lesson to be learned from this is to consider what will be important to your customers and include it.

Consider something basic, like a shirt.

Customers may be concerned with the following:

  • Wrinkle care.

  • Flammability.
  • Sizing chart.

  • cleaning guidelines (dry clean, machine, hand wash, separately, cold hang dry, etc.).

    • Dyes.
    • Materials.
    • Country of origin.
    • Sustainability/environmental friendliness.
    • Ethical manufacturing.
    • Etc.

    It's important to note that the list of shirts above is not exhaustive nor universal. The audience will be significantly different from that of a high-end top if you're selling a cheap t-shirt with a silly phrase.

    7. Shopper's Cart

    Consider the shopping cart as a turning point in the customer's decision-making process, at which point they will either confirm their choice and move forward or begin to second-guess it.

    The following strategies might be used to lessen the customer's anxiety:

    • Make sure there is a simple way for customers to return to the product description page so they can look up any information they may need.
    • Customer-friendly, unambiguous return policy
    • Clarity regarding costs/savings Give the customer no math problems to do, once more.
    • Clear and adaptable fulfillment choices (For example Ship to home, ship to store, pickup in-store).
    • cross-sells that make sense (see #3).

    • Create an abandoned cart program whereby a consumer who is logged in receives an email if a product is left in a cart for a predetermined amount of time.

    8. Payout Procedure

    When a consumer gets this far, you want to make sure the following items are in place to guarantee that they finish the checkout process:

    • the capability of a simple "guest checkout."
    • Clear checkout instructions to prevent confusion or overwhelm for the customer.
    • Give the buyer the option of free or inexpensive shipping, even if it means using a "slow boat."
    • Make sure a consumer may utilize the auto-fill features of their browser to minimize friction.
    • Options for Buy Now Pay Later (BNPL). You might not think your product's price point is high enough to warrant considering BNPL choices, but you'd be amazed at how common a choice this is for purchases under $100.

    9. Must-Haves for Mobile Web Experience

    10 years ago, a mobile eCommerce audit had its own separate checklist.

    Today, there’s no separate checklist.

    Everything noted in points one to eight applies equally to the mobile experience.

    The action item is clear: Test everything on mobile to ensure a pleasant experience for your customer.


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